Whether your law firm is in a small town in Mississippi, or the heart of Los Angeles, California, proper attorney marketing techniques can help set you apart from your competitors.
At the Attorney Marketing Network, we are legal marketing experts who help increase valued traffic to your website and convert more qualifying leads into actual clients.
That begins by evaluating your existing marketing efforts, what you are doing right, and how you can improve your online identity with a beautifully designed website or a committed approach to Search Engine Optimization that will allow your law firm to establish a dominant position on the search engine results pages.
We provide complete SEO management for attorneys across the nation who are seeking a targeted approach to growth and success.
Our attorney SEO services create effective law firm marketing strategies that boost rankings, track results, and deliver easy-to-read reports that outline each detail of your SEO campaign from rankings and visitors to contacts and conversions through signed cases.
If you are ready to customize your attorney marketing and SEO campaign to reach potential clients when and where they need you, we’re waiting to hear from you.
Why Does My Law Firm Need SEO Marketing?
All search engine optimization campaigns for attorneys start with assessing your existing position in the online marketing world. That means more than just Googling your law firm to see where you stand on the results page. It means taking a deep dive into your website and other online marketing tools to make calculated modifications that make it easier, more practical, and definitely more productive for search engines to crawl, index, and understand your content, so they can return your law firm to the top of the search engine results page.
This is achieved using skilled optimization techniques that are implemented incrementally to improve the website’s performance, which directly translates to a noticeable impact on each visitor’s user experience.
The fundamental techniques for attorney SEO include:
- Proper Website Indexing
Google and other search engines store all web pages in what is called an index. The index entry for each attorney website page describes the content and location (URL) of that page.
Google has by far the largest collection of indexed web pages on the internet, ranging from 50 to 65 billion web pages of just writing. The total Google Search index contains hundreds of billions of web pages, millions of books from major libraries, data from public sources, and even travel times from transit agencies, which is over 100 billion gigabytes in size.
Proper indexing allows search engines to retrieve a page, read it, and add it to the index, so it appears when searched by prospective clients.
- Proper Website Crawling Techniques
Search engines discover attorney web pages by scanning for new or updated content, then follow the links, sitemaps, and other details to index them effectively using automated software that “crawls” website pages.
- Proper Website User Experience
The massiveness of Google’s footprint provides a powerful avenue for marketing. Its most significant advantage for businesses is the massive potential traffic you can gain by building a website that provides a good user experience.
Your website and lawyer SEO should be designed, implemented, and executed in conjunction to gear any optimization toward making the user experience better. While increasing prospective client traffic is the objective, getting them to your website begins with Google and how it reads your content.
When Google understands your content, it presents the information — otherwise known as your website, maps, contact details, and other valuable data — in the search engine results, helping your prospective clients discover your law firm.
If search engines cannot understand your content, your law firm’s visibility on the search engine results page will be insignificant.
Can I Combine My Law Firm Marketing & SEO Practices?
Law firm marketing success requires taking a close look at your existing practices, whether they exist online, through social media platforms, television, or radio, and understanding how they complement each other.
Effective lawyer SEO is a large component of your law firm’s success. But it requires much more than stuffing keywords into your existing website content.
Partnering with experts in law firm SEO, who are formally trained to improve your visibility on search engines, will allow you to understand the advantages of specific campaigns and help you avoid the damage that irresponsible SEO can do to your website.
As a top SEO company for law firms, we develop customized strategies for each of our clients that allows both calculated lawyer marketing and attorney SEO to bolster their online presence from the start.
That includes evaluating your existing law firm marketing and lawyer SEO efforts by:
- Evaluating your existing website content and structure.
- Analyzing your search performance and user behavior.
- Anticipating the differences in target audience search behavior while providing keyword research that reflects those findings.
- Outlining new, compelling, and useful legal content development recommendations that will influence users, including unique keywords that your target audience uses in search queries.
- Cultivating a reputation for expertise, authoritativeness, and trustworthiness in your specific legal areas.
- Managing online business development campaigns.
- Providing expertise in specific markets and geographies.
- Developing attorney websites for complete optimization, from images and structured data to schema markups and valuable accessibility.
- Providing technical advice on website development, including hosting, redirects, error pages, and the use of Scripts.
- Training clients for SEO best practices.
At the Attorney Marketing Network, we are more than legal SEO experts. We are partners who believe in the value of educating our clients on website design, navigation, internal links, naturally flowing hierarchies, simple URLs, and directory structures that provide insight into how users reach and behave on their websites, so they understand the value of our services.
We believe you get what you pay for, and we have earned our reputation as one of the best SEO companies for lawyers. How can we help you set your law firm apart from your competitors?
Choosing the Best Attorney Legal Marketing Agency for your Law Firm’s Needs
At the Attorney Marketing Network, we believe in partnering with our clients to not only provide the best legal marketing available for their law firm, but to help manage their expectations, so they can make informed decisions about their SEO campaigns.
Each of our clients wants dedicated, driven results. And it is our goal to deliver. Depending on your law firm’s location, size, practice areas, and budget that will mean something different for everyone.
If you are looking for a lawyer marketing firm that will allow your four-person team to eclipse a firm with over one hundred attorneys in the same practice areas, we wish you the best of luck — along with the SEO team that says they can get you there.
Here, we produce results that fit each of our client’s unique attorney SEO needs — whether they are one attorney or one of the largest firms in the country — using customized attorney marketing strategies for their geographical area, target markets, and overall goals.
We are not here to promise you the world. We are here to help expand your law firm’s reach, so you can pursue and convert the types of clients that will allow you to successfully grow. Contact us today for more information or book a free online consultation with one of our partners to learn more about our law firm SEO services.